Quality Customer Care Means Everything!

In any service-oriented business, quality customer care means everything.

Don’t simply tell customers that you value their business. Demonstrate it.

Practice active listening and hear out customer requests, issues, and concerns.

Don’t be quick to dismiss or invalidate. Get a full and thorough understanding of the matter at hand (from big picture to the granular details).

Work with customers to diligently address valid requests, issues, and concerns (read: show the CARE in customer care).

Keep customers informed throughout the process and until final resolution.

Avoid capitalizing on the opportunity by trying to sell or upsell to a customer. It will undoubtedly only exacerbate the situation.

If you’re offering a loyalty discount or benefit to reward valued customers, don’t make customers jump through hoops to receive it (ex: long-winded process, invoking a switcheroo, attempt to sell or upsell to a customer who is only looking to receive their earned loyalty discount or benefit).